How to choose a web agency: criteria and questions to ask

Start with your need

Before comparing providers, be clear on what you want: a showcase site, a redesign, an MVP, a business tool. A provider who excels at one kind of project may be a poor fit for another. A short brief helps a lot.

8 criteria to compare

• Examples of work close to your project, to view online.
• A clear method: the steps, and what you receive at each one.
• A detailed quote, with scope, price and schedule.
• A named contact who knows your project.
• Versions you can see along the way, not only at the end.
• SEO considered from the design stage.
• After launch: maintenance, updates, improvements.
• A real understanding of your business, from the first call.

Agency, studio or freelancer?

• An agency brings together several people and skills. It suits large projects, with more intermediaries.
• A freelancer works alone, often on one speciality. It is flexible, but you sometimes have to coordinate several providers.
• A studio like KODAPT sits in between: one person designs and codes, with an agency’s method and commitments.

The right choice depends mostly on the size of the project and how much you want a single contact.

Questions to ask at the first meeting

• What are the steps, and what will I receive at each one?
• Who actually works on my project?
• How is the price set, and can it change?
• When will I see a first version?
• What happens after launch?
• How is SEO taken into account?

Warning signs

• A price given without a single question about your project.
• No written schedule.
• Nothing to see until the very end.
• Vague answers about life after launch.

How KODAPT works

KODAPT is a web agency that designs and develops custom websites, MVPs and SaaS products. One person designs and codes, from idea to launch, with a 5‑step method, a clear quote and a live version at every step. For an idea of cost, see what drives the price of a website.

Frequently asked questions